Christmas is over and with the Fashion Weeks approaching fast, thoughts turn to the season at hand- Spring/Summer, and what the key commercial trends will be this S/S’14.
We’ve selected our top three trends of the season and noted the important styles, colours and designer information in our Spring/Summer 2014 trend report.
Feminine looks are often popular for spring, with designers favouring ladylike skirts and dresses over the androgynous tailoring that frequently takes precedence over the Autumn/Winter shows.
This season, femininity took on a modern twist with directional shapes and styles meeting the usual romanticism and pretty colours we often expect from the S/S 14 shows.
The look was executed perfectly by Burberry Prorsum, featuring lots of delicate lace, pastel hues and ladylike mid-length hems; all the while adding new dimensions with transparent plastic outerwear and lavish jewel embellishments.
Key colours seen across many shows included soft lilac, sky blue, powder pink and ivory; given a fresh twist with fabric and shape, like metallic sheens, sheer layers and structured shapes. Expect shirt dresses to be huge!
Florals made a spectacular come back, with designers such as Thakoon and Dolce and Gabbana using them to great effect in their collections. Florals are often central to the spring collections, and this year is no exception, though more interesting concepts like embellishment, oversized graphics and texture stepped into the limelight.
On the other side of the Modern Femme spectrum, simple bright white made waves. Crisp white in traditionally feminine fabrics like lace and broderie gives classic pretty dressing a modern spin, best seen at Simone Rocha.
The Modern Femme aesthetic had a distinctly 50s spin so try high waist styles and accessorising a simple outfit with cat eye sunglasses or a boxy handbag.
From left: Burberry Prorsum, John Rocha, Christian Dior
Free Spirit captures the seventies bohemian aesthetic. We think this trend will be a particularly big hit on the high street this season if the store collection previews are anything to go by.
We predict plenty of fringing, crochet and natural materials like cotton and straw across clothing and accessories.
The idea of the ‘free spirit’ took on many guises during the S/S’14 shows. The influence of the 1970s was overtly present in many collections, with Jenny Packhams seventies belle being a shining example; though other looks found focus such as the urban cowgirl as seen at Donna Karan, or folklore which mixes cultural and tribal elements like the styles seen at Valentino.
The beauty of the free spirit trend is that nothing need strike a perfect balance. The overall aesthetic charts the well-travelled bohemian, taking inspiration from a mix of cultures and religions. A mishmash of prints and styles are inexplicably effective together, with the more layers the better. Contemplate a maxi length skirt with an embroidered peasant blouse, layered with a crochet cardigan and accessorised with a fringed suede bag and colourful headscarf; it shouldn’t work but it does.
Key bases colours in this look are tan, black and dark denim with bold clashing primaries welcomed for embellishment, embroidery and homespun accessories. Key prints include gypsy-like baroque and scarf prints, as well as animal- zebra and snake were well documented.
The trend lends itself well to the upcoming music festivals of the summer. Inspiration is taken from 70s Woodstock with denim, crochet and tassels being the big hitters for the festival crowd.
From left: Roberto Cavalli, Anna Sui, Valentino
Puncturing the free-spirited nature girl with its sharp lines and bold pattern is the graphic trend. Graphics are huge for the Spring/Summer season and featured on everything from pretty floor length dresses, to sports-inspired tracksuits.
A palette of primary colours was the preference for many designers, with nautical colours navy, red and white given particular prominence. The colour blue had an overwhelming presence throughout this trend, in all shades. These bold colours were enhanced by even bolder prints with oversized spots, thick banded stripes and large simple checks adorning the season’s shapes.
More intricate graphics were also spotted in numerous collections. A featured print at Chloe was a delicate blue repeat pattern, while Holly Fulton also opted for blue with an interesting art deco print.
As well as an abundance of harsh lines and boxy prints, an artier element of graphic emerged this S/S’14. At Chanel, a bright and varied mosaic print was used to inject colour into garments, while Céline used a huge brush stroke print across their bold and boxy shapes.
Don’t be afraid to team clashing graphics together for a full on look. The easiest way to incorporate the trend is the simple polka dot, seen at Dolce and Gabbana and Burberry Prorsum.
From left: Chloe, Alexander Mcqueen, Dolce and Gabbana
(all above images credited to style.com)
At Continenal, we carefully develop our ranges in line with the biggest predicted trends of the season and always keep our ear to the ground for the next big thing!
You’ll find on-trend styles across all our collections, including beachwear, swimwear and garments.