When you order your wholesale bulk swimwear this summer, spare a thought for your customers who may be worried about bearing all on the beach. You can help them out by stocking a range of wholesale bulk swimwear for all shapes and sizes. By choosing the right, colours, cuts and patterns for your swimwear you can help your customers find the right swimsuit or bikini for them so they can feel confident on the beach or by the pool.

How to flatter your Shape

Pear shape - ladies who are small on top but bigger on the bottom half can benefit from wearing a bikini with full bottoms to flatter their curves. Add a halter neck top to create a sexy and fashionable 1950s pin-up look.

Apple shape - for ladies who carry the most weight around the stomach, hips and bust it’s good to choose swimwear which shows off slim arms and legs. Swimsuits with extra support for the bust and the stomach will help your customers to feel more confident on the beach.

Hourglass - lucky ladies with an hourglass figure can show off their body to its full potential with a bikini. Order wholesale bikinis with halter neck tops and flattering bikini bottoms as these are the perfect choice for curvy women.

Long - athletic ladies will be on the lookout for swimwear which gives them curves so order wholesale bikinis with ruffle detailing or bikinis with bandeau tops to complement their slim frame.

Colour and pattern choices

It’s best to have a real mix of colours and patterns for your customers to choose from and key choices are:

• Black – classic black is great for an elegant look for the beach and it’s also very slimming

• Stripes – vertical stripes can disguise a larger figure and horizontal stripes can add curves to a slim frame and both are right on trend

• Bold patterns – big consistent patterns like floral designs can help to hide problem areas such as a larger tummy or hips.

+Jonathan Crewe