Last month Vogue gave a rundown of their top beachwear trends for summer 2011 so if you’re looking to buy beachwear wholesale for your shop or online store then these are the key trends you need.
Swimsuits are back in a big way this year so add wholesale bathing suits to your order as one-pieces are set to fly off the shelves. Marc by Marc Jacobs showcased stunning bathing suits in his catwalk show which featuredfloral swimsuits in a definite retro style. DKNY’s collection also included floral bathing suits with the added touches of frills which were definitely more glamorous than your average bathing suit. If you’re worried that your customers may just want to keep their beach look simple then invest in some classic wholesale bathing suits in timeless shades of black, navy and cream but look out for on-trend detailing such as touches of glamour in the form of halter necks, ruffles or jewel embellishments.
The retro trend was clear in Michael Kor’s collection as he dressed models in bathing suits with cut out detailing which means they flatter the wearer in all the right places and can show off your customers’ beach bodies to their best advantage. Other trends to look out for when you’re buying beachwear wholesale include sarongs as these versatile beachwear items can be used in a practical way as towels or as a scarf, skirt, bandana or belt to add a fashionable twist to your beach look. Oversized sunhats should also be on your wholesale must-have list as Marc Jacobs and Prada both showcased wide brim hats which keep the sun off and keep your customers looking stylish in the heat.
So, your tick-list to give your customers a fashionable summer should include bathing suits, sarongs and sunhats in a range of styles and colours to tailor to the taste of your customer base.
