Beachwear SS18: The Prints to Covet
Beachwear SS18: The Prints to Covet02/13/2018 By Emma Crewe
Beautiful prints and patterns are hitting the beach for the upcoming Spring/Summer season, and here are the must-have beachwear prints that will make it into every woman’s holiday suitcase.
Tie Dye and Marble
There are two sides to this look. One where brights rule and true Woodstock psychedelia is the core theme. The other where a tonal approach helps to tone down the trend for everyday wearability. Whichever you opt for, there’s no denying that tie dye fabrics, marbled patterns and abstract are here to stay. And they look fabulous on swimwear, cover ups or beach dresses.
According to Patternbank, dark and enigmatic jungle prints are still very much coveted by the fashion crowd in SS18. But an even bigger trend wave to ride this season is ‘neon tropics’, a brighter take on jungle and foliage. Think botanicals gone wild for this fabulously fun print trend. With clashing leaf and animal prints, teamed with African trims and boho styling. This is the ultimate mish mash of everyone’s favourite colours and patterns.
Florals are bigger than ever, in the literal sense. This year’s flower prints are all about bold presence, drawing inspiration from 1950s watercolours or 1960s psychedelic. Whilst ditzy florals will always be a wardrobe staple, this summer we’ll see a big botanicals takeover. So don’t be afraid to let those retro flower prints shine.
Pretty in Paisley
The trusty paisley print seems to return year after year, and features heavily in every summer wardrobe. Just like florals, it’s a print that will always have a place in fashion. For the classic beach babe, it’s a beachwear must for absolutely any destination. This year, our collection ranges from simple Mediterranean chic and boho / festival styles to a hot hybrid of clashing patterns and neon tropics. There’s something for every fashion narrative, and our pieces include dresses, kaftans and playsuits.
For more inspiration on product trends, browse our entire beachwear range online, featuring clothing, swimwear, cover-ups and more.