The Cross-Sell Holiday Checklist...

When it comes to packing for the beach, there are some essentials that we just can’t forget. From the perfect pair of shades to complement an outfit to the versatile beach-to-bar cover up that means we can stay out all day, every checklist is filled with things that make holidays more stylish. And when it comes to selecting the perfect beach accessories, it should be about striking the right balance between practicality and style. Here’s our holiday essentials tick-list to give you some inspiration for your beach and holiday offering. Make sure you have all the stock ready this Summer...

1. Sunglasses

When it comes to sunglasses, it’s important to consider the key styles. The 3 most popular styles include aviators, big and oversized and wayfarers – and these classics never really go out of fashion. You may also want to consider trend driven pieces and this season’s hottest trends include 70s round lenses, 60s acetate full rim frames, mirrored lenses, as well as rainbow coloured lenses.


2. Summer Hats

This is where style meets practicality. Every holiday suitcase needs at least one summer hat and this year it’s all about nautical hues of navy, white and blue.


3. The Round Towel

We recently shared a Trend Alert report on this season’s hottest trend, the round towel. It’s a style that’s exploded all over instagram and we think it’s an essential cross-sell or stand-alone offering for any retailer that has a fashion forward customer base. It’s going to be in every boho chick’s holiday suitcase for SS16 and we can’t wait to see these on beaches everywhere!


4. Kimonos and Cover-ups

When it comes to kimonos and cover-ups, you can never have too many. It’s instant, affordable style and they’re incredibly practical for the beach. They offer so much style versatility and they’re must-have items every single year. Check out our full collection of cover-ups and kimonos.


5. Beach Footwear

It seems to be the last thing that most holiday makers think about but that doesn’t mean that it should be a last minute thought. There are loads of styles that will look great in SS16 including jelly shoes, sliders, flat sandals and flip flops.