When it comes to building the perfect holiday wardrobe, it’s important to incorporate suitcase staples as well as trend led pieces. Having a good mix of classic and contemporary is the best way of enduring the seasons without ever looking out of date. So in ideal range should always be well-balanced with old and new. Here’s our guide to curating a chic collection for the new season, with a look at what’s hot and what’s not for SS17.

 

 

WHAT’S HOT: NUDE TONES >> WHAT’S NOT: BARING ALL

 

As Cosmopolitan Magazine recently put it, this trend is “the closest thing to being naked”. But that certainly doesn’t mean revealing all on the beach. In SS17, the nude colour trend will be off the chain but keeping it modest with timeless swimsuit and bikini tailoring and beautifully simple silhouettes is key. Choose peachy nudes and pinkish nudes to add a feminine touch.

 

WHAT’S HOT: PRINTED TOWELS >> WHAT’S NOT: PLAIN TOWELS

 

Round towels were a huge Instagram hit last year, and for SS17 they’re back with even more cool designs to choose from. But whether you go spherical for summer or stick with a classic beach towel, one thing’s for sure: prints are back! From groovy tie dye and hot animal print to 70s boho and fruity watermelon print, towels are a seriously exciting accessory to own this year.

 

WHAT’S HOT: DETAILS >> WHAT’S NOT: OVER-FUSSY DESIGNS

 

SS17 is all about the details. But this time, the details are totally refined, ultra-sophisticated, and never overdone. Excessively ornate or ostentatious swimsuits are out and beautiful pieces with designer detailing are in. It may be time to wave goodbye to pieces with too much bling and opt for something more elegant like lace or macramé. And we even see past trends polish up too; colour blocking gets understated, cut-out gets subtle, and necklines go back to basics.

 

WHAT’S HOT: WEARING SHADES >> WHAT’S NOT: SUN DAMAGE

 

This year, eye-wear takes a turn for the cool. It’s time to switch worn-out wayfarers for something with a little more edge. SS17 is all about experimentation and this includes mixing and merging styles from the past and present. So combine classic tortoiseshell with trendy flash lenses, go for timeless aviators but opt for a round lens, or try the latest catwalk trends such as hexagonal and octagonal frame designs to stand out from the crowd. And with public awareness about UV damage and the importance of optical health more apparent than ever, wearing shades all year round is going to be a big thing.