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A Q&A with our first Marketing Intern, Shai

Why did you apply for Marketing Intern role at Continental Textiles?

I applied for the Marketing Internship at Continental Textiles for a number of reasons. One being because I wanted to gain real-life fashion industry experience.

As Continental Textiles is a wholesale business, which owns many brands, I knew I’d have the opportunity to learn about B2B marketing strategies such as emailers, as well as customer facing marketing in the form of influencer and social media marketing!

When reading about the history of the company, I thought it sounded like an exciting place to work, with lots of opportunities as a fast-growing company.


So far, what has been your favourite part of your day-to-day role?

In marketing, every day is different! As the marketing team at Continental is quite small, I get a wide range of responsibilities which is great! My role day-to-day can go from managing the B2B website, to creating content for some of our customer-facing brands such as Loungeable, to doing Influencer Outreach, and sending out products to influencers for another one of our brands, South Beach!

To date, one of my favourite days has been working on an e-commerce photoshoot! I had the opportunity to branch out of what you would typically associate with marketing, which is one of the many perks of working in a smaller team/ company!

Photo from e-Commerce photo shoot

What are you looking forward to in the coming year?

If I had to choose just one thing that I am looking forward to in the coming year it would be the launch of some new brands and product lines at Continental. I am excited to see the business expand and to be a part of the growth!

Shooting content on iPhone of South Beach x Miss Molly range

What advice would you give to someone considering undertaking a placement year in the fashion industry?

The best advice I was given when I was looking for a placement was:

Don’t be disheartened if/ when you apply for something and you don’t get the job. As much as you need to be right for a job, the job also needs to be right for you and when these two things both align, you’ll find yourself in the right place/ role! It can seem hard at first, as it is a competitive industry, and you will have knock backs, but my advice would be to persevere, keep applying and you’ll find something that is right for you!

Another piece of advice I have received is ‘all work experience is good work experience’. This means that even if you apply for something you think you’re going to love, but don’t love it as much as you thought you would, this is still helpful! Before going to university to study fashion I was making my application to study architecture. After doing a week of work experience, I realised it wasn’t really for me, and decided to make the jump to study Fashion Marketing! Without that work experience, I might have still been on a career path that wasn't really suited to me.

I've already learnt so much in such a short space of time here, so I can only imagine how much knowledge and experience I will have gained in a year!


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